Avoid using exclamation points unless necessary. Do
not intimidate or reprimand the user.
Bad
No results found!
Good
No results found.
Hyphens
Use hyphens for two or more words when they come before a noun
they modify and act as a single idea. Often a space is left where a hyphen would go.
Bad
Pre Renewal
Please only initiate customer requested cancellations
Policy not-taken
Good
Please initiate only customer-requested cancellations.
Policy not taken
Periods (full stops)
Use a period (full stop) at the end of a complete
sentence. Complete sentences may occur as list items, field validation messages, system
messages, notification messages, and so on. Fragments and headings do not require periods.
Bad
Enter a valid phone number
This quote has been withdrawn
Error retrieving information, Please contact your administrator
Good
Enter a valid phone number.
This quote has been withdrawn.
There was an error while retrieving information. Please contact your
administrator.
